Biodiversity is the variety of life in a particular place or ecosystem. It is the study of how all plants, animals, and microbes in an area interact and are dependent on each other. Often what affects one species effects all the species. Noah Berlatsky, book editor.

Its not the size of the advertising agency, its the size of the talent of the two or three people they put on your account. Amazingly enough, that was written by the head of a very large advertising agency. But it is absolutely true. It puts up barriers between you and the people who do the work. And like the rumor game we played as kids, it increases the chance of messages getting muddy.